PR Planning & Tips
Planning and executing an effective PR campaign
PR Planning – Getting prepared for PR
PR planning is a crucial part of the PR process. PR planning involves discussing and agreeing what can be achieved for a business or a charity, developing a strong PR plan and having up to date marketing materials available for journalists.
With the PR Plan in place, discussions and decisions can take place on what the media will find newsworthy. Press releases, stories and features and liaison with press contacts is then started and maintained. There are a number of tactics that can be used to achieve the PR goals.
A client may prefer to start with a conventional PR campaign and then combine it with other approaches.
PR Tips – Getting ready for PR
- Plan PR at least one year ahead for a launch or six months ahead for a new campaign
- Understand that journalists and publications work at least six months in advance
- Prepare for success by ensuring your marketing materials, your website and all your social media channels are professional and have up to date content
- Have a selection of professional photographs available
- Have a selection of case studies and client testimonials available
- Have samples of your products or your portfolio available
- Realise that PR success requires strategic, consistent press coverage and campaigns with regular follow ups to keep you in the eye of the media
- Have a monthly PR budget available
- Be available to speak to journalists
- Have a list of your expert comments ready