PR Services

Important Notes

  • Public Relations is editorial-led and exposure should last for at least three months to one year.  Online articles last forever!

  • The placement of coverage in the media can result in thousands (and thousands) of pounds worth of editorial coverage.

  • Public Relations is subject to monitoring and evaluation.

  • Public Relations is not advertising where it is possible to spend thousands of pounds on one-off advertising - with no sales.

There are a number of tactics that can be used to achieve the PR goals. We may start with a conventional PR campaign and then combine it with other approaches.

  • Jackie spreads the word about your business through respected media contacts and sources. After Jackie’s professional press releases are submitted to her media contacts, then journalists write their own features and stories for publication. Copies of coverage is secured by Jackie - available by photographs of stories, pdf documents or online links which provides strong back-links for business websites and social media channels.

  • PR planning is the important first step in the strategic process, then the setting of objectives, agreeing what the media will find newsworthy, identifying stories and developing press releases for release to the media. As well as a review of and/or commissioning of marketing materials, websites, appropriate social media channels, professional headshots and images available for journalists.

    The second stage is Jackie liaising with media contacts and arranging for representatives of the business to be available to journalists with prepared answers. PR campaigns and PR events are often used to keep a business in the public eye. Public relations can be business-to-business, business-to-consumer or both.  Further features and liaison with press contacts continues and is maintained through several months.

PR Checklist

Here’s my Top 10 checklist points should you be considering public relations for your business:-

  1. Plan PR at least one year ahead for a launch or six months ahead for a new campaign

  2. Understand that journalists and publications work at least six months in advance

  3. Prepare for success by ensuring your marketing is professional and has up to date content

  4. Ask me about professional headshots and imagery!

  5. Realise that PR success requires strategic, consistent press coverage and campaigns with regular follow-ups keep you in the eye of the media

  6. Have samples of your products or examples of your services available

  7. Have a selection of case studies and client testimonials available

  8. Have a list of your expert comments ready

  9. Be available to speak to journalists

  10. Have a monthly PR budget available

  • "Jackie has been working with us for several years gaining consistent and regular press coverage in newspapers, magazines and web sites in the various towns and cities where we perform on our annual UK tours.  She collaborates with theatres about promotions and marketing, organises choirs to support our concerts, as well as arranging radio interviews and liaising with third parties to promote our work. For example, she worked on our behalf with the Salvation Army on promoting our charity single “Who is He?” which culminated in appearing at the charity’s concert at London’s Royal Albert Hall. If you’re looking for PR support, give Jackie a call."

    Jem Sharples, Tenors Unlimited, the ‘Rat Pack of Opera’

  • "Jackie worked with us on an event as our school became the first state school to be an accredited Tim Henman Foundation/BECSLink Community. She pulled together a large number of key contacts pre-event and helped the press-side of the day go smoothly. Her input and expertise was incredibly valuable and I do not think the event would have been anywhere near as successful without her. As a result, we have had considerable press coverage about the event. I wouldn’t hesitate in recommending her services."

    RB, Raynes Park High School

  • “I am thrilled with what Jackie has achieved with consistent press coverage in a wide range of media in Surrey as well as radio interviews. I would definitely recommend her and consider her excellent value for money.”

    Jo Dunbar, Botanica Medica