What is Public Relations?
Explaining the world of public relations
Public Relations promotes your business or your charity through powerful coverage in the media. The media could be traditional press such as newspapers and magazines and/or via online websites, blogs, radio, television and social media.
Spreading the word about your business or your charity is through respected media sources, where journalists write their own features and stories from a professional press release. Media coverage could be local, national or international and is spread through online channels too.
Public Relations is a strategic process starting with PR planning, setting objectives, identifying newsworthy stories and developing press releases for release to the media.
The next stage is liaising with media contacts and arranging for business people and professional marketing materials to be available to journalists. In addition, PR campaigns and PR events are often used to keep a business in the public eye. Public Relations can be business-to-business, business-to-consumer or both.
Public Relations is editorial-led, and should last for at least three months to one year.
Public Relations is not advertising where it is possible to spend thousands of pounds on one-off advertising - with no sales.
The placement of coverage in the media can result in thousands of pounds worth of editorial coverage.
Public Relations is subject to monitoring and evaluation.